Ridge Water All Natural Sweet Tea is inspired by my research of the Wildcat Mountain region in southwest Wisconsin. The ridge acts as a hub that connects small towns that have their own personalities and quirks. After doing my research, I illustrated characters that represent each town. I wanted them to be something that people of that region would drink, something that's big enough that it would last while they're working and resealable to not only be saved for later, but to prevent them from becoming a pain to keep in a vehicle or equipment that don't have cup holders. I kept the flavors simple, something that you could find homemade. The individual characters make recognizing your favorite flavor easily on the shelf and keep the packaging lively and personable.