The Fox on Main is a venue in downtown Stevens Point, WI that started out as an Opera House and then a Theater until it was closed in the 1980's. The owners are trying to reopen the space as a live theater and event venue. I was a part of their rebranding team in 2014. The larger team was broken down into smaller teams that worked on individual needs. I was a part of multiple, but my main contribution was with the logo and wayfinding/signage for the building. We wanted to create the feeling of timeless and simplicity to acknowledge not only the space's past but it's future and to put "The Fox" directly "on main" to reference the location. The wayfinding had to act in multiple purposed rooms of the building coherently. Since the building is still under construction, we designed multiple versions of signage that would work depending on the building's outcome.